The 1950s bred youth culture, teenagers and the feeling of post-war recovery whatīetter time to pitch a product to a demographic developing their own identity, with a little disposable income and a The shoes in a small shack, a workshop and even an army barracks. In 1952, business was so good that they opened a factory in Munich, having spent many years producing With everyone from postmen to housewives: in the first decade of their inception, 80% of sales were to women over Men had spent years in unforgiving army boots, and the earliest example of shock-absorbent footwear was to be a hit The air-cushioned soles were an innovation, and arrived at just the right time thousands of Heat-seal the sole onto the uppers, creating air-tight compartments that cushioned the foot and offeredīy the 1950s, Maerten’s ambition and Funck’s engineering experience had produced the Materials, he and his friend-made-business partner Dr Herbert Funck developed a technique that allowed them to Using recycled material looted from war-ravaged Munich and leftover air force Standard issue military boots he had been provided with were unyielding and uncomfortable, and he was driven toĬreate something of a higher quality. Maertens had worked as aĬobbler in his youth and was enlisted in the German army in his twenties, during which he broke his foot skiing. Martens had actuallyīeen around since the 1940s, when a doctor named Klaus Maertens developed the design. The Historyĭespite having made its show-biz debut in the late ’60s, Dr. Townshend wore the boots that night and subsequently described his performance as “a revelation”. Who and ergo one of the most influential characters of last century, the year was remembered as the Summer of Love,Īnd the shoe was about to scissor-kick its way onto the world’s stage and beat up anyone who tried to make it leave. The man was Pete Townshend, frontman of The Had he spent a few minutes less contemplating the idea, he might not have come across a shoe that wouldĬhange his – and thousands of others’ – futures: the Dr. Purchased a dark blue boiler suit and felt himself drawn to a pair of orange rubber boots. In 1967, a man walked into a utility clothing store in the north of England,
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